Vittoria Holds Prices despite Chinese Tariffs

Salem, MA –

As the effects of the recent Chinese tariffs begin to take hold on the bicycle

industry, Vittoria is one brand that stands firm on pricing.

With well-established manufacturing in Thailand, Vittoria has insulated itself

from the distributor, dealer, and consumer challenges that will face virtually

all major competitive tire brands in the wake of Friday’s tariff roll out. While

other brands will be forced to pass on increased prices through a retail chain,

Vittoria will maintain pricing, and continue to provide industry-leading margins

at all levels.

“We can’t simply assume that dealers will be able to absorb the loss in

margin, nor can we expect consumers to suddenly pay more than they are

accustomed to for the same goods,” said EJ Riordan, President, Vittoria

Industries North America. “Unfortunately, this tariff will impact the

independent bicycle dealer, but now more than ever, Vittoria offers a strong

alternative in terms of both price and performance.”

Beyond stable pricing, Thailand has long been revered as a quality

manufacturing source for tires of all types, from automobile to bicycle and

beyond.

In fact, Vittoria’s own factory, Lion Tires Thailand (LTT), produces more

handmade cotton tires than any other factory in the industry, as well as

numerous World Cup winning MTB treads. Most recently, Vittoria and LTT

gained notoriety by pioneering Graphene compound and 4-compound (4C)

technologies, both of which have pushed the evolution of bicycle tire

technology to new heights.

This combination of tariff-free importation and quality production underscores

Vittoria’s dedication to a healthy and economically sustainable bicycle industry

for years to come.